02

BRANCHING OUT

Visual design meant to create influence in the financial industry

WHY

As a conference sponsor, First Quadrant (FQ) is required to produce an ad to be featured in the catalog distributed to attendees and also used as a marketing tool by FQ employees in attendance.

HOW

Created the concept and imagery based on the firm message (for that particular year) that elevates the FQ brand within a wide audience of financial professionals.

TOOLS

Illustrator, Photoshop, Indesign, Acrobat

ROLE

Creative/Art Director, Designer, Copywriter

KEYWORDS

Advertising, Photography, Art Direction, Branding

END PRODUCT

Ads were delivered to the conference each year FQ attended from 2016-2022. The ads were published in print and was digital in 2022.