PREPARED FOR
Retool
JOSE CALM
SENIOR BRAND DESIGNER | BRAND STEWARDSHIP
SYSTEMS BUILDER
Adept at cross-functional collaboration, streamlining processes, and executing high-impact branding projects within tight timelines and budgets. From brand stewardship to multi-channel campaign launches, I bring a system-thinking mindset, collaborative leadership style, and ability to advocate for brand systems while creating opportunities to strategically evolve a brand.
CASE STUDY
GROWTH MARK
End-to-end branding to recognize a milestone. Defined a unified narrative, crafted a commemorative logo and produced a logo reveal video for the anniversary activation event.
CASE STUDY
INSIGHT PLOT
Visual and experience design for a blog page. Created a new channel to deliver thought leadership and diversified the editorial voice across departments.
CASE STUDY
INSIGHTFUL GUIDE
Created a unified brand toolkit for a mission-driven education support initiative, aimed at promoting autism awareness.
WORK SAMPLES
ADVERTISING & PRESENTATION DESIGN
Translated complex financial topics into accessible visual formats—presentation decks, advertising, commentaries—across web, print, social media, and motion graphics.
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