01

GROWTH MARK

End-to-end experience design to recognize a milestone

WHY

First Quadrant (FQ) will be celebrating its 30th Anniversary for a 12 month period (September 2018 – August 2019) and needed a way to convey its longevity and stability.

HOW

Created a branding campaign around the story of the tree and its growth rings. An identity was created to use in all FQ materials, while the story was weaved in any written communication.

TOOLS

Illustrator, Photoshop, Indesign, Premiere, Audition, Word, Powerpoint

ROLE

Creative/Art Director, Designer, Copywriter

KEYWORDS

Branding, Corporate Identity, Motion Design, Video/Audio Production

END PRODUCT

Anniversary identity was applied to all materials. Story of the campaign was referenced to maintain consistency in messaging. Campaign was executed within target timeframe of 12 months.